We started from the foundation, building ENOVE a complete brand identity before anything else, because we knew that without a compelling brand, no amount of ad spend would stick. Once the identity was in place, we developed a high-converting website and launched a multi-channel paid media strategy across Meta and Google. We produced original lifestyle video content showing ENOVE products inside real homes, making the technology feel aspirational yet achievable. This content became the engine of our paid campaigns and drove a 87% increase in website traffic within the first few months of going live.