From a new clinic launch to a steady stream of bookings

360 Med is a private healthcare clinic in Muswell Hill, London, offering private GP services, aesthetic treatments and blood tests.

They approached MDM just after opening their doors, with a strong clinical offering but no digital presence. Their goal was to build a patient base in a competitive London market and become the local choice for private healthcare.

In private healthcare, patients choose the clinic they trust, and that trust starts online. As a brand-new clinic, 360 Med had no brand awareness, no website, no active social media, and no system for turning local searches into booked appointments.

They faced established clinics already ranking and advertising across London. They needed more than marketing. They needed a complete digital foundation that made a new clinic look credible and made booking simple.

At MDM, we treated the clinic's digital presence as one connected system. Google Ads would bring in patients actively searching for care, the website would turn those visitors into bookings, and social media would build the trust that keeps patients coming back.

We started with a controlled budget, proved the campaigns were generating bookings, and scaled spend only as results justified it. In healthcare, patients respond to clarity, professionalism and reassurance, so every page, ad and post was built around that.

A new clinic established across search and social in a competitive London market, and a long-term partnership of nearly two years from launch to a growing, steady patient pipeline.